How It Works | Create Wealth Ads — Lower CPL, More Leads, Higher Revenue
AI-Powered · CPL-First · Results You Can Measure

Lower CPL.
More Leads.
Revenue That Scales.

This isn't guesswork — and it isn't generic. We use AI to research your ideal client, build targeted creatives, and optimize performance in real time. Every decision is data-driven. Every dollar is accounted for.

Calculate My Lead Value →
$10–$35
Avg CPL We Deliver
$65–$90
Industry Avg CPL
4.2%
Average CTR
8.7×
Avg ROAS — The Result
$10–$35
Avg CPL We Deliver

Cost Per Lead Is
The Primary Lever

Before we spend a dollar, we establish what a lead is worth to your business. That number — your lead value — determines everything: budget, targeting, creative strategy, bid approach.

Lead Value = Avg Client Revenue × Close Rate. If your average client brings in $5,000 and you close 20% of leads, each lead is worth $1,000 to your business.

$5K budget · $75 CPL
→ 66 leads → 13 clients
~$65,000 revenue
$5K budget · $25 CPL
→ 200 leads → 40 clients
~$200,000 revenue
Same budget. Same offer. Same close rate.
+$135,000 in additional revenue
driven entirely by a lower Cost Per Lead

ROAS follows naturally from CPL. Drive CPL down → leads go up → revenue multiplies. That's the system.

The 4 Metrics That
Determine Your Profitability

Most business owners running ads track the wrong numbers — or none at all. Here's what we watch, in order of importance.

← PRIMARY FOCUS
CPL
Cost Per Lead
What you pay to acquire one qualified prospect. We use AI to profile your ideal buyer and target them precisely — which is why our CPL averages $10–$35 while the industry pays $65–$90. Lower CPL = more leads for the same budget. If your lead is worth $1,000 and your CPL is $25, every lead delivers 40× return.
Industry avg$65–$90
CWA average$10–$35
CTR
Click-Through Rate
The percentage of people who see your ad and click it. We use AI to generate and test multiple creative variations — finding the message that resonates most with your ideal avatar. When the creative is precise, CTR goes up, CPC goes down, and CPL drops automatically.
Industry avg0.9–1.5%
CWA average4.2%
CPC
Cost Per Click
What you pay for each visitor. Lower CPC means your budget buys more traffic — and with targeted avatar messaging, that traffic self-qualifies before it hits your landing page.
Industry avg$3.50–$5
CWA average$0.80–$1.40
ROAS
Return on Ad Spend
Revenue generated per dollar of ad spend. ROAS is the result — not the lever. When CPL, CTR, and CPC are optimized, a high ROAS follows naturally. It's the final score, not the strategy.
Industry avg2–3×
CWA average8.7×

See How We Cut CPL to
$10–$35 While Scaling Lead Volume

A complete walkthrough of our campaign process — from avatar research to live leads delivered at a fraction of industry cost.

Full Service Overview Video

Click to watch — approx. 8 minutes

[Embed your HeyGen or studio video URL here]

Prefer to read? Scroll down for the full step-by-step breakdown.

Built for Business Owners
Who Want Results, Not Reports

We deliver two things most agencies skip: a clear strategy tied to your business economics, and a hands-on team that executes every detail.

🎯

Done-For-You Campaign Management

We handle every aspect of your paid ad campaigns — creative, targeting, testing, optimization, and reporting. You focus on closing the leads we send you. We handle everything else.

✓ No agency middle-management. A senior strategist runs your account.
📈

Custom ROAS Strategy

Before we spend a single dollar, we build a ROAS target specific to your business — your client value, margins, close rate. You know exactly what the goal is and how we'll get there.

✓ Your target ROAS set before launch — in writing.
🔬

AI-Powered Creative & Testing

We use AI-generated creatives, video scripts, and audience modeling to test at speed. Multiple ad variations go live simultaneously — we kill underperformers and scale winners fast.

✓ 4.2% avg CTR vs industry 0.9–1.5%
📊

Performance Reports + Scaling Blueprint

You receive detailed monthly reports — best-performing audiences, ad formats, cost-per-lead by segment — plus a scaling blueprint so every next campaign is smarter and more profitable.

✓ You own all data — takes it with you if you ever leave.

From Zero to Live Leads
in Under 2 Weeks

Here's exactly what happens from the moment you apply to the moment qualified prospects start hitting your inbox.

1

AI-Assisted Strategy Audit — No Sales Pitch

We start with a focused 20-minute working session where we review your business, ad history (if any), average client value, and revenue goals. We come prepared — our AI has already analyzed your industry, your competitors' ad strategies, and typical CPL benchmarks for your niche before we get on the call.

By the end, you'll have an AI-calculated lead value, a target CPL, a recommended platform, and a clear picture of what a profitable campaign looks like for your business — before spending a dollar.

20-min call AI industry analysis Lead value calculated No obligation
Result: You know your exact lead value and CPL target before we ever touch your budget.
2

AI Avatar Profiling & Discovery

Once you move forward, you complete our onboarding questionnaire. Then our AI cross-references that input with behavioral data, search intent patterns, and demographic signals to build a precise profile of your ideal client — income level, location, online behavior, buying triggers, and the exact language they use when they're ready to purchase.

Generic ads get scrolled past. AI-targeted ads that speak directly to one specific person — in their exact words — convert. This step is where most campaigns win or lose. We use AI to make it precise every time.

AI avatar profiling Behavioral data analysis Competitive intelligence Offer & brand voice brief
Result: A data-backed avatar profile that makes every dollar of ad spend target the right person, not a guess.
3

Campaign Build — Creative, Copy, Targeting

We build your full campaign from the ground up: ad copy across 3+ initial variations, audience segmentation, creative direction (AI-generated and video), landing page alignment, and technical setup. We don't launch until you've reviewed what we're running and approved it.

Platform selection is based on where your buyers actually are — Meta (Facebook/Instagram) for awareness and intent-based targeting; Google for high-intent search; TikTok for specific demographics. We don't force one platform on every client.

3+ ad creatives Audience segmentation AI creative generation Client approval before launch
Result: A campaign that's ready to generate leads — built to match your business's unique offer, not a recycled template from last month's client.
4

AI-Powered Testing — We Buy Data, Not Vanity Metrics

The first 7–14 days is a systematic AI-powered testing phase. Multiple ad creatives (generated by AI for speed and variety) run against multiple audience segments simultaneously. Our AI tracks CTR, CPC, and CPL at every level in real time — identifying the winning combination of message, audience, and format far faster than manual testing ever could.

When the AI flags an underperformer, we cut it immediately — no attachment to "creative" that isn't converting. Budget reallocates to winners automatically. Leads still come in during testing. By the end, your campaign is already running at peak efficiency.

AI multi-variant testing Real-time CPL tracking Automated budget reallocation Real leads during testing
Result: Within 2 weeks, AI has identified the lowest-CPL combination — and your campaign is running at peak efficiency.
5

Live Leads — Delivered Into Your Pipeline

Once the campaign is optimized and running, qualified leads are forwarded directly to you — by email, CRM integration, or whatever system you use to manage prospects. Every lead has opted in and expressed interest in your specific offer. No cold calls, no shared lists, no guesswork.

Your job at this stage: follow up quickly and close. We've done everything up to the conversation. As part of your campaign package, we provide follow-up strategy guidance so your close rate stays high.

Qualified leads only CRM or email delivery Opt-in verified Follow-up guidance included
Result: Your inbox fills with people who are already interested. You spend your time selling — not prospecting.
6

AI Analytics Reports + Scaling Blueprint

At the end of every cycle, you receive a full AI-generated performance report — CPL by segment, CTR and CPC trends, lead value vs. lead cost, and the actual ROAS achieved vs. the target we set at launch. No spreadsheets to decode. Clear numbers that tell you exactly what your investment produced.

More importantly, you receive your scaling blueprint: AI-identified recommendations for your next campaign — what to test, what to scale, what to cut. The AI learns from every campaign and makes the next one smarter, cheaper, and more profitable. You own all the data — it stays with you regardless of who manages your advertising in the future.

AI performance report CPL & ROAS vs target AI scaling recommendations You own the data
Result: After every cycle, the AI knows your business better. Your next campaign costs less and produces more.

Business Owners Who
Did the Math First

Every testimonial below is from a client who decided to measure their advertising like a business investment — not a marketing expense.

★★★★★

"Our cost-per-lead dropped 68% in the first 30 days. Before this, we were spending $80 per lead and closing maybe 1 in 10. Now we're at $26 per lead and our close rate is up because the leads are actually qualified. The ROAS math made sense before we even started — and it played out exactly as projected."

7.2×
ROAS Achieved
−68%
Cost Per Lead
3.8%
CTR Delivered
MS
Michael Succurro
Fluent Capital — Financial Services
★★★★★

"I went from spending $2,000 a month on ads with no real ROI to a 12× ROAS in under 90 days. The team scaled my budget to $15K/month when the data proved the system was working. I wouldn't have believed these numbers if I hadn't seen the campaign reports myself. This changed what I thought was possible with digital advertising."

12×
ROAS Achieved
$15K/mo
Scaled Budget
4.9%
CTR Delivered
NR
Nick Regina
Spark Financial · Financial Services
★★★★★

"I had tried running Facebook ads on my own for 6 months and burned through $4,000 with nothing to show for it. Month one with Create Wealth Network, I booked 14 qualified consultation calls. By month three, the campaign paid for itself 9× over. I wish I had done this from day one."

14
Calls, Month 1
ROAS by Month 3
$1,200
Spend to $10,800
SA
Sarah A.
Health & Wellness Coaching

Why Create Wealth Ads
vs. The Alternatives

See how a structured, ROAS-first approach compares to what most businesses are currently doing with their ad budget.

Feature Create Wealth Ads DIY / Boosted Posts Generic Agency
Custom ROAS Target Set Before Spending Rarely
ROAS, CTR, CPC, CPL Tracked & Reported Partial
AI-Powered Creative Generation Rare
Systematic A/B Testing Varies
Qualified Leads Delivered to Your Pipeline Varies
Senior Strategist Access (Not Junior Account Manager) N/A
You Own All Data & Audience Insights
Monthly Scaling Blueprint Rare
Avg. ROAS Delivered 8.7× 1.1–1.8× 2–3×
AI-Powered Campaigns

We're Leading the
AI Wave — Not Chasing It

While most agencies still rely on the same manual processes they used in 2019, we've integrated AI at every stage of the campaign pipeline. The result: faster creative, sharper targeting, and a data feedback loop that optimizes in real time.

This isn't a gimmick. AI-generated creatives outperform traditional creatives in head-to-head A/B tests because they're built on what actually converts — not what looks good in a portfolio.

🤖

AI Creative Generation

Scroll-stopping images and video scripts built with AI — tested at speed, scaled on results.

🎯

Predictive Audience Modeling

AI identifies your highest-converting audience segments before you spend a dollar finding them manually.

Real-Time Optimization

Automated monitoring flags underperformers within hours — not weeks — so budget reallocates to what's working.

📹

Video Ad Production

HeyGen AI avatar videos, UGC-style scripts, and short-form content built for Reels, TikTok, and Stories.

Your Campaign Package —
Nothing Hidden

Every element we deliver. No nickel-and-diming. No scope surprises.

🎯

Custom ROAS Target

Your personalized ROAS goal calculated from your business economics — set in writing before we spend anything.

🖼️

Ad Creative Development

Multiple ad variations — static images, video scripts, carousel — built for your specific platform and audience.

📋

Landing Page Strategy

We align your landing page to your campaign message so traffic converts — not just clicks.

🔬

A/B Testing Protocol

Systematic testing of audiences, creatives, and copy until we find your winning combination.

📊

Monthly Performance Report

Full breakdown of ROAS, CTR, CPC, and CPL — with context, not just raw numbers.

📈

Scaling Blueprint

After every campaign cycle, a data-backed roadmap for your next move — what to scale, what to test, what to stop.

🤖

AI Creative Generation

AI-generated images, video assets, and copy — tested against traditional creatives to find what converts.

📱

Multi-Platform Management

Meta, Google, YouTube, LinkedIn, or TikTok — we manage where your buyers actually are, not where it's easiest for us.

🧠

Direct Senior Strategist Access

Direct access to a senior strategist at Create Wealth Network throughout your campaign — not a junior account manager.

30 DAYS
🛡️

We Put Our Money
Where Our Mouth Is

If you complete our strategy audit, follow our recommendations, run the campaign as designed, and don't see meaningful lead flow within your first 30 days — we'll work with you at no additional cost until you do.

We're not interested in clients who feel like they took a gamble. We're interested in long-term partnerships with business owners who want a predictable, repeatable lead engine. That means we have to deliver — every time.

🛡️
30 DAY GUARANTEE
📊
YOU OWN ALL DATA
LIVE IN UNDER 2 WEEKS

Ready to Do the Math?

Book your free 20-minute strategy audit. We'll show you exactly what a profitable campaign looks like for your business — before you commit to anything.

No obligation. No pressure. Just clarity.